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Drop your pants campaign



Hospices across the north of England collaborate to support testicular cancer awareness month


A campaign set up by Pendleside Hospice to encourage men to donate their unwanted clothes has been rolled out to hospices across the North of England, to coincide with Testicular Cancer Awareness Month.


Following the success of the hospice’s ‘Drop Your Pants’ campaign, which ran for the first time last June, seven hospices which are part of the Hospice North Forum are now going to run the initiative.


The campaign calls on men to donate good quality unwanted clothes to their local hospice throughout April/May.

The hospices will use the original artwork and campaign message to encourage men into their retail outlets as donors and shoppers.


Caroline Welch Head of Retail at St Mary’s Hospice in Ulverston said: “We are delighted to be able to join a campaign collaborating with other North West hospices retailers. ‘Drop your pants’ is a fun strapline with a serious message and we hope to encourage men of all ages to step into our shops to donate, shop or hopefully both.”


Trish Carling, St Mary’s retail administrator has been out and about recruiting local sports stars to support the campaign (pics attached names L-R). Thank you to Barrow Raiders and Barrow AFC for their support.


St Mary’s shop on Dalton road in Barrow has been causing a stir with its shop window display advertising the campaign, which includes a handy guide given to out male shoppers and donors on how to checking for signs of Testicular Cancer. (Image attached) Look out for other innovative window displays in St Mary’s shops in Dalton, Ulverston, Grange and Millom over the next week.




Notes to the Editor

St Mary’s Hospice provides free comfort and care for people with life –shortening conditions and support for their families, either at the Hospice or at home. We support people from the moment of diagnosis and their families for longer. Though all our care and services are free of charge to our community, they are not free to provide and that’s where we rely on your help. It costs over £3.2m per year to run St Mary’s Hospice and our services. Less than 18% of our funding is provided by the NHS, meaning that we rely on donations and fundraising to cover the rest. This is only possible through the support of our wonderful and generous community.

St Mary’s Hospice, Ford Park Crescent, Ulverston, LA12 7JP
Tel 01229


Contact info 


Head of Retail – Caroline Welch

01229 580 305



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